Bruce Wolf on the the iPhone

Summer is traditionally a quiet time here at CRT, so we haven’t had a lot to report on via the blog. Yes, this will be the forth or fifth apple related post this week. It just seems to be that sort of summer. I promise I’ll have something non-iPhone related by the end of the week. Anyway…

Bruce Wolf, NAR’s current treasurer, sent me this to post on the blog as a follow up. As Bruce is a real estate practitioner, he has more of an “on the ground” review than mine. This might also be notable as I believe that Bruce is officially our first guest blogger. Bruce’s review after the jump.


I just read your iphone overview blog and I would like to offer mine as well.

I believe the iphone is sort of a hybrid PDA as it isn’t a Blackberry for the “crack berries” and it isn’t a pure “cell phones” that the Realtor’s love but in-between all of those features but with many more new ones! Maybe a “tweener”

So what isn’t it?

  1. It is not a Blackberry! But it gets multiple POP accounts and reads MS suite seamlessly. However deleting lots of Emails is a challenge so one must adjust!? However the emails in color I might add, the e-mails are very readable for us you need reading glasses and we can expand them!
  2. Well it’s is not a Treo either- No cut and paste, no funny faces in text messaging no third party applications and no stylus to lose, however as you got to get use to it or do need all that on a PDA? Maybe not, we don’t need to try to make it a lab top per-se! I will miss the funny faces though!
  3. It isn’t just an Ipod with a pretty face and cool photos, nice that those features are thrown in, but it isn’t another pretty little ipod but really a much more complex cool toy! May not just a camera phone but it takes great pictures of listings that can be Email on the spot to your customers, cool huh?

So what is it?

  1. Syncing
    It a very well thought out “tweener” that’s syncs with your 2 most important business tools, Ical and address book and very quickly not like those black berries and treos. So then comes I tunes and photos which are lightening quickly to sync. So to set up it is very smart and easy for the all the non-Mac people!
  2. Phone
    Nice to have all your contacts in one place. Unlimited as well, so we Realtors need all those at our finger tips to do a “deal”. Cool beans!!! ATT may not be Verizon as too coverage but close. Hope they will enhance coverage as time goes on but I seem to be able carry on a civil conversion in most spots.
  3. E-mail
    As I mentioned it is better than the treos but not as good as the blackies but it will work. We need to have EDGE to be enhanced but it gets by. What’s up with the WIFI??? It is sure is a hit miss problem even in my own house. Mentioned deleting all those emails, ugh! That’s got to go!
  4. Photos
    Boy the 2 MP camera is better than any PDA I have seen and great for Real Estate as I am carry all my listings on my “gizmo” and they look great to show all my zillion customers! Great ease of downloads and “upload” as it goes both ways. They are very REALTOR friendly and a winner there!
  5. Maps
    That is groovy! That will be handy to show property or find something you can’t find! That works!!!!
  6. Stock Market Widget
    It is neat if your client is rolling in stocks, mine aren’t, they own Real Estate but you can tell how much you know about the market.
  7. Weather Widget
    I love it as we “tors’ (short for Real a tors) need to know what’s out there weather-wise. That is real groovy also, like anywhere anytime, wow!
  8. In reality the true blue window users will not like the exchange server issues and lack of storage, but it does perform much easier for the Mac users rather than using 3 party applications. However it needs “tweaking” in lot of areas but that will come smoother and quickly from Apple.
  9. The phone is much easier to see because of its adjustable light system and once you get rid of your stylus and use you will let your fingers do the walking and the better you will like it.
  10. Youtube- Boy the jury is out there for me and it works really well, so I am not sure how I can use it but I will figure out a something. Hummmmm, maybe a video tour of one many zillion listings?

All in all it is a real new toy and I love it brightness, size and large screen and the coolness of its being “seen” with it.

Get one before they run out!


  1. *cough*apologist?*cough* Seriously, if this were an MS device, everyone would be tearing it a new one for its shortcomings. But because it comes from Apple (the cute’n’fuzzy bunny), it’s okay that they don’t quite get email right, that they don’t quite get calendaring right, that the phone doesn’t quite have the service it should (3G+), that the networking is spotty, and that the accessory usage wasn’t entirely planned out. *eyeroll*

    My Samsung A920 flip-phone has Weather, Stocks, News, Maps, Navigation, phone book services (white pages, yellow pages, reverse lookup), an MP3 player that supports TransFlash cards, and (through DataPilot) syncs Contacts. Plus, it fits in my pocket! 🙂


  2. DanITman

    I ask the average REALTOR to take this phone out and attempt to dial a number while driving. It’s nearly impossible because the phone lacks real buttons. Real buttons provide tactile feedback that is needed for driving and dialing.

  3. The iPhone is really quite an amazing device. Like anything that breaks new ground, it’s not perfect. However, the largest thing that it does is to display most any web page. This is a big deal.

    For example, we sell organizational software for real estate agents and our software works on the iPhone. It just works. We also sell software for Palm smartphones and Pocket OC Devices. For these hardware platforms, we invest man-years in making the software work.

    So, the ability to run any web site is not to be underestimated.

    That means that realtors can access their contacts, appointments, buyers sellers, closings via RealtyJuggler. they can probably access their MLS, they can send e-mail and everything else that do on their desktop computer.

    Using an iPhone is like looking at the future. There’s some annoyances with it now, but in 5 years I expect all smartphones will have full-feature web browsers.

    Scott Schmitz


    You can quickly delete emails by just flicking your finger from left to right in the message list. You will see a red “delete” button appear next to each message that you do this for. When you finish flicking on the ones you want to get rid of you just press down the list….boom..boom…boom.



  5. I have no ill will against REALTORS, but Steve definitely made me laugh!

  6. Here is my two cents

    iPhone Not a Good Choice for REALTORS®

    Who doesn’t want to have the latest and greatest toy? Our mobile phones are one of our most fashionable accessories like a wallet or a watch. We take great pride in our phones because they keep us connected with the outside world from anywhere, anytime. Since the introduction of the mobile phone, we can do more in less time because we are connected with the world on one device. The iPhone created by Apple, is the latest new technology for the everyday user. The slim sleek design is trendy and has a comfortable feel in the palm of your hand. There are so many cool things that it will do as well. It has a unique user interface touch-screen to access phone numbers and applications with your finger. It has a built in iPod MP3 player so you can transfer all of your songs and videos to play on the phone. There is a web browser that allows you to look up information fast. It also has a 2 mega-pixel camera built into the piece. If you move the phone in your hand vertically to horizontally, the phone will change the view of the screen. I have never seen anything that has so much WOW built into one device. So many great things how could you say no to this? Before you run to the store and grab the latest iPhone know that there are some things to watch out for and as a REALTOR® you do not want to lose your edge from your competitors. Below are 5 considerable disadvantages of the iPhone for the REALTOR®. 1. iPhone is does not allow the installation of most 3^rd party applications. Similar to a Mac Operating Systems, iPhone is limited to only the approved applications that they have determined reliable to work. Of the 30,000 applications that work with other handheld devices, the iPhone will prevent you using most of them. Applications such as Documents to Go which include Word Documents, Excel, and PowerPoint will not be able to be viewed, printed, and sent. 2. Cannot use one hand. The ability to access information quickly is important to connect consumers and clients with information quickly. Smartphones were ergonomically designed for people to use with one hand to access 99% of the applications. The iPhone requires you to use two hands in most instances which can take more time to arrive at the same task. This can also be a danger for those that try and use the phone while driving even though I don’t recommend it to begin with. 3. A hefty investment. The suggested price for the new iPhone will be around $499 or higher. Compared to other PDA phones this is at the top of the spectrum and could be higher depending on what the retail stores will charge. 4. Cannot use Supra e-KEY software. If you have been using the Supra e-KEY software with your Smartphone and want the new iPhone, be prepared to lose the technology and service. The new Supra system that allows REALTORS® to access lockboxes via infrared from their phone using infrared technology which the iPhone does not have. You also cannot search for properties, view showings, manage your keybox inventory and access the agent roster using the 3^rd party application. 5. Limited to one wireless provider. Cingular has signed an exclusive agreement with Apple so that if you want to buy the new iPhone then you must switch wireless service providers. If you are in an existing contract then you could be penalized for switching too early. Other providers will be added to this over time but the names and dates for this have not yet been determined. Since this is Apple’s first attempt at creating an interactive mobile phone we must give them credit for entering a highly competitive marketplace in wireless technology. Anytime the new stuff comes out there are always problems and fixes that must happen in order for it to work properly. The iPhone is innovative and has a lot of terrific features. For the REALTOR® who is focused on efficiency and effectiveness using mobile phones the iPhone does not have much merit for the real estate industry.

  7. Doug said:
    Similar to a Mac Operating Systems, iPhone is limited to only the approved applications that they have determined reliable to work.

    If you’re trying to say “there aren’t as many apps for a Mac as there are for Windows” you’re correct. But if you read the sentence as written its saying “you can only install approved software onto a Mac.” That is incorrect.

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