Earlier this year, CRT conducted a smartphone survey among a sample of NAR members. The purpose of the survey was to get a snapshot of members’ smartphone usage, perceptions, and needs. Some highlights from the full report (PDF: 1.6MB):
- Blackberry was used by 41.2% of respondents, followed by iPhone (26% overall… 3G with 14.1% and 3GS with 11.9%) and Palm (14.0%).
- Top reasons why respondents selected their current smartphone: Best device for emails (45.9%) ; Ease of use (26.2%); device has a keyboard (23.7%).
- Most used features: phone (91.2%); email (88.4%); SMS (73.8%); calendar (52.6%); web browser (42.3%).
- In general, social-media-related applications were the most popular type of app downloaded by survey respondents (54.5%). Map (43.3%) and weather (41.8%) apps were also popular.
- Through open-ended responses, a few identified apps they wish existed or features they want their smartphones to have: an e-key for accessing lockboxes; an easy-to-use & free mortgage calculator; a projector; or faxing capability.
Thanks to all of you who took the time to participate! Your input is always valued.
Other studies & general info that may be of interest to you: data security survey (currently open); NAR Research tools; tech tools for association executives; mobile social networking activity; tech predictions; property managers & technology.