2010 Smartphone Survey Report

diffimagesEarlier this year, CRT conducted a smartphone survey among a sample of NAR members.   The purpose of the survey was to get a snapshot of members’ smartphone usage, perceptions, and needs.  Some highlights from the full report (PDF: 1.6MB):

  • Blackberry was used by 41.2% of respondents, followed by iPhone (26% overall… 3G  with 14.1% and 3GS with 11.9%) and Palm (14.0%).
  • Top reasons why respondents selected their current smartphone:   Best device for emails (45.9%) ;  Ease of use (26.2%); device has a keyboard  (23.7%).
  • Most used features:  phone (91.2%); email (88.4%); SMS (73.8%); calendar (52.6%); web browser (42.3%).
  • In general, social-media-related applications were the most popular type of app downloaded by survey respondents (54.5%).  Map (43.3%) and weather (41.8%) apps were also popular.
  • Through open-ended responses, a few identified apps they wish existed or features they want their smartphones to have:  an e-key for accessing lockboxes; an easy-to-use & free mortgage calculator; a projector; or faxing capability.

Thanks to all of you who took the time to participate!  Your input is always valued.

Other studies & general info that may be of interest to you: data security survey (currently open); NAR Research tools; tech tools for association executives; mobile social networking activity; tech predictions; property managers & technology.

  1. I am in the market for a new smartphone. I still have my old Blackberry which I love because it’s reliable and virtually indestructible. I was just testing phones at a store this weekend and one of the screens broker! Too many of these are toys, not tools.

    I wish there would be a checklist we could use.

  2. I’m new in the market. I want to access TopProducer, Realtor.com, my websites,www.jameshawaii.com and http://www.jameshawaii.biz, our local MLS (TEMPO) and of course email and use as phone. What can you recommend? I-Phone, Windows 7, Droid???

    Thanks from Hawaii!