I bought my first motorcycle this spring, and sadly, it’s time to start thinking about putting it away for the winter. There are lots one has to do to make sure a motorcycle is safe in a cold, Chicago garage, so I turned to Amazon to buy a manual. I was particularly concerned that the manual I bought would be the correct one; mechanical mistakes with a motorcycle can have some bad consequences.
Amazon is in the business of selling us stuff; what I quickly found is they want to sell us the right stuff. Here’s what I saw when I located the manual I thought I needed:
It took me less than 10 seconds to provide the information they asked for, and I was immediately informed:
Did Amazon lose a sale by telling me this? Sure. I didn’t buy the manual. Did they guarantee that I will buy motorcycle books and gear from them in the future? Absolutely. I might have been able to glean that this was not the right manual from customer reviews left by others, but Amazon gives users an easier, more time-efficient way to get important purchasing information.