NOTE: Below is a guest post from Rick Davidson, CEO of CENTURY 21 and Chair for the 2014 Emerging Business Issues and Technology Forum. As the Staff Executive for this Forum, I’ll be working with Rick this year and we are excited to get your feedback on topics and ideas. – Chad.
Since the early 1990’s, technological change in the real estate industry has been accelerating as fast as industry experts could take ownership in declaring paradigm shifts that would forever alter the business of real estate. So, too, were predictions about technology, ranging from the disintermediation of the REALTOR® to the advent of a paperless transaction. Like Casey Stengel once said, “Never make predictions, especially about the future.”
That being said, there are a lot of questions we should be asking about technology and real estate. Questions like, “How can it help me provide the best customer experience possible?” “What are the day-to-day applications or is it simply more ‘bells and whistles’? And, “Is this technology an expense or an investment to improve my efficiency and performance levels?”
As CEO and President of CENTURY 21, I know that it is not the technology itself that transforms a company or its agents. Rather, it’s the way the company provides access to, and how its managers and agents use, technology that is transformative to the business and to our customers.
With the range of technologies and new products coming to market at a dizzying pace, the transaction more complex than ever and perhaps most importantly, an increasingly empowered consumer, technology’s place in a REALTOR®’s life is undeniable.
So, what will be the hot technology trends in 2014 and how can you be better prepared to take action that increases your productivity and profitability?
As Chairman of the National Association of REALTORS®’ 2014 Emerging Business Issues and Technology Forum, I’m asking you to share with me your thoughts on this fundamental question: “what trend or technology do you want sourced by the Forum at the Midyear meetings this May?”
My objective for the Forum is to create an environment for attendees and speakers alike that encourages engagement and connectivity.
My goal is for everyone who attends to walk away with a practical, execution plan to take home and put into action on the technology or technologies we focus on. That way, the excitement you feel that day translates in actionable guidance upon your return home.
To follow are some of my ideas for the Forum in May. Please share your ideas, or comment whether the topics to follow are relevant and worthy of your attention and consideration. E-mail me at Communications@century21.com.
Topics include, but are not limited to:
- The adoption of cloud solutions
- The impact of mobility, smart phones and tablets
- Data security and safety
- Big data and business intelligence
- Data mining and social media
- The smart home: connected appliances and systems
- Future applications — robots, recreational drones and wearables
I look forward to hearing your thoughts and welcoming you to the Emerging Business Issues and Technology Forum in May.