What’s the Context? Responsive Web Design in Real Estate White Paper

In 2014, CRT will produce a total of twelve white papers on various technology topics. Today, we are proud to present our first one which covers Responsive Web Design. In short, Responsive Web Design is a technique used to present a version of your website in a way that works for the screen size and orientation of a user’s device. We built realtor.org and repurposedapps.com using these principles. We are rolling these techniques out on our other properties in the future as well. At CRT, we feel that these principles are important for our members and associations to understand.

Who is this For?


The audience for this paper is various. First, we wanted to write to members about the need for this in today’s modern web landscape. The internet is more than likely the first exposure a new client would have to you, especially a younger client. The demographic of 18–34 year olds are more web savvy and use the web to find out anything they may not know. Because of this, it is very beneficial for NAR’s members to consider their web presence and what it means to reaching younger clients. The intent of the paper for members is to give them a sense of the concepts so that they can then have a more informed dialogue with developers and better achieve their goals for their site.


The second audience for this paper are AEs. AEs can use the material in here to educate members and promote better web practices. In order to better assist members in meeting their goals and engaging a larger set of clients, AEs can redistribute the link to this white paper to members. The second benefit to AEs is that they can use this paper to better understand these concepts and how to apply them to their own site for members.

Web Developers New to Real Estate

Finally, web developers who are new to real estate can benefit from this paper because it gives them a better understanding of the unique challenges and landscape of our industry. Included in the white paper are four WordPress templates that we feel demonstrate the principles of Responsive Web Design and real estate need well.

How can I get this paper?

You can download here. NOTE: We ask that if you are going to share the white paper, rather than mailing the pdf, you provide the link. Thank you.

Chad Curry

Managing Director for the Center for REALTOR® Technology. Working to improve the value proposition to our members through our web properties and mobile space.

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