CRT White Paper – The Intelligent Internet Lead

intelligentleadimageIn our third white paper, CRT explores the strategies and systems being employed to increase conversion of Internet leads into real estate clients.

Who is this white paper for?

This white paper speaks to real estate brokerages, as well as individual REALTORS® who are seeking to build inbound marketing programs to attract online consumers. According to the 2013 NAR Profile of Home Buyers & Sellers, 42% of buyers looked online for properties for sale as their first step in the process of finding a home. Because online consumers are often unready to talk to an agent as a first step, those companies who seek to convert online traffic into real business are building enhanced systems and campaigns to increase the chances of working directly with these consumers. Before investing in Internet leads, it’s important to understand the full scope of commitment that is often required to maximize the ROI of Internet leads.

This white paper speaks to members and real estate associations who are interested in understanding the behavior of their website visitors, and who seek to improve the user experience of their websites based on the understanding analytics can provide.

How can I get this paper?

You can download here. NOTE: We ask that if you are going to share the white paper, rather than mailing the pdf, you provide the link. Thanks!

Todd Carpenter

Todd Carpenter, Managing Director of the Data Analytics Group at NAR I'm a twenty year veteran of the real estate and mortgage industry, focusing on technology that fosters relationships between professionals and consumers. I am a subject matter expert in data analytics, online consumer trends, enterprise social media strategy, listing data, agent ratings, and public facing MLS portals.

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  1. Todd, Can I place the paper on our website under the members only portion?

  2. Joseph Sullivan

    Suzanne, yes you may.